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  • 1.
    Nordlund, Annika
    et al.
    Umeå University, Faculty of Social Sciences, Department of Psychology. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Jansson, Johan
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM). Lund University School of Economics and Management, Sweden.
    Westin, Kerstin
    Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography, Transportation Research Unit (TRUM).
    Acceptability of electric vehicle aimed measures: effects of norm activation, perceived justice and effectiveness2018In: Transportation Research Part A: Policy and Practice, ISSN 0965-8564, E-ISSN 1879-2375, Vol. 117, p. 205-213Article in journal (Refereed)
    Abstract [en]

    In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

    Publisher's full text
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